your guide on this journey of transformation and empowerment, rooted in the heart of Ethiopia. Here, every challenge is a stepping stone, and every initiative is a chapter in our shared story of progress. Join me as we explore paths of resilience, innovation, and collective upliftment.
To utilize Ethiopia's rich heritage and resources to establish ventures that foster economic growth, sustainability, and innovation across the nation.
To build, connect, and inspire, playing a pivotal role in showcasing Ethiopia's potential to the world and paving the way for future generations of entrepreneurs.
Years Of Experience
Dejene Ethiopia Tours is designed to offer unique and immersive travel experiences that highlight Ethiopia's cultural and natural heritage, aiming to redefine tourism in Ethiopia
Adulis Ethiopian Art is committed to promoting Ethiopian art by providing artists with a platform to reach a global audience, celebrating Ethiopia's artistic heritage.
Adulis Capital is focused on diversifying investments across key growth sectors in Ethiopia, aiming to drive development and foster innovation within the country.
Year X: The inception of a dream to build something great from Ethiopia.
Goal: Establish a leading tour and travel company, Dejene Ethiopia Tours.
Year B: Development of three YouTube channels – Dejene Ethiopia Tours, Dejene Hodes, and the Next Question Show, enhancing online presence and engagement.
Goal: Elevate personal brand and business visibility to connect with a broader audience.
By 2024: Achieve 100,000 followers collectively across personal
and business brands.
▪ Grow Dejene Ethiopia Tours to 100,000 YouTube subscribers.
▪ Form partnerships with 20-30 international companies to promote tourism in Ethiopia.
▪ Collaborate with 30-50 influencers to amplify the reach of Dejene Ethiopia Tours.
▪ Launch an online platform for Adulis Ethiopian Art, introducing 10
new artworks monthly.
▪ Initiate the sale of Ethiopian coffee, targeting 2000 monthly
subscribers by the end of 2024.
Future: Transition Adulis Capital into a significant holding entity,
investing in Ethiopian startups, and showcasing the nation as a
land of opportunity in travel, business, art, and coffee industries
▪ Year Y: Official launch of Dejene Ethiopia Tours, beginning its
journey to showcase Ethiopia’s beauty and culture to the world.
▪ Milestone: Starting to attract clients and focusing on growth.
Dejene Ethiopia Tours is designed to offer unique and immersive travel experiences that
highlight Ethiopia’s cultural and natural heritage, aiming to redefine tourism in Ethiopia.”
Why:
Our objective is to showcase Ethiopia’s beauty and history, creating impactful travel experiences
that resonate with visitors and benefit local communities.
How:
Through careful planning and local expertise, we curate tours that showcase Ethiopia’s
landmarks, culture, and hidden treasures, providing an authentic and enriching experience for
travelers.
Our tours aim to empower local communities, foster cultural exchange, and contribute to the
development of a sustainable tourism industry in Ethiopia.”
Successes & Future Goals:
“Track our progress from our inception towards becoming a leading figure in Ethiopian tourism,
with plans for future expansion and innovation to enhance our offerings and reach.
▪ Year Z: Introduction of Adulis Ethiopian Art, aiming to bring
Ethiopian artistry to global recognition.
▪ Inspiration: Named after the historical port, symbolizing the
gateway to Ethiopian culture and arts.
Our goal is to highlight the depth and diversity of Ethiopian art, introducing it to global
audiences and emphasizing its cultural significance.
By collaborating with local artists, we exhibit and promote their work internationally, fostering
a supportive environment for Ethiopian art and artists.
Our initiative supports the revitalization of the Ethiopian art scene, promotes cultural
appreciation, and establishes Ethiopia as a key player in the global art market.
▪ Year A: Creation of Adulis Capital, a diversified company to foster
various entrepreneurial ventures under one umbrella.
▪ Objective: Begin Phase One – building brands in tours, art, and
coffee sectors
Adulis Capital is focused on diversifying investments across key growth sectors in Ethiopia,
aiming to drive development and foster innovation within the country.
Impact:
“Our investments aim to build a strong economic foundation, encourage entrepreneurship, and
facilitate employment and innovation throughout Ethiopia.
Why:
Our mission is to leverage Ethiopia’s potential across various industries, creating a
comprehensive investment portfolio that stimulates economic growth and opportunity.
How:
We invest strategically in sectors such as tourism, art, and coffee, utilizing our insights and
establishing partnerships to support and grow Ethiopian businesses.
Our investments aim to build a strong economic foundation, encourage entrepreneurship, and
facilitate employment and innovation throughout Ethiopia.
Welcome to the world of Dejene Hodes, where every challenge is met with
resilience, and every success is a step toward a brighter future for Ethiopia.
Traverse my life’s landscape, from the humble beginnings in a village near Addis
Ababa to the forefront of entrepreneurial innovation
Transition from personal history to professional achievements,
highlighting the evolution from a college student to an entrepreneur in Ethiopia