This is how we build things that last — and how we make Ethiopia a global creative power.
THE DREAM
Building Ethiopia’s Future — One Story, One Venture, One Generation at a Time
There is a pulse rising in Ethiopia — a quiet revolution of builders, dreamers, and creators who believe that our best days are not behind us, but ahead. You can feel it in the streets of Addis, in the art studios of young painters, in the energy of new entrepreneurs, and in the determination of a nation rediscovering itself. For too long, opportunity meant leaving. Now, opportunity means building right here. From the soil to the skyline, Ethiopia is ready for its next chapter. My dream is simple but vast: To create the ventures that show the world what Ethiopia truly is — a land of beauty, creativity, and courage — and to help write its future through travel, art, and storytelling.
This is not charity. It’s vision.
PHASE ONE — THE FOUNDATIONS ( 2025 - 2030)
Before any future can rise, the ground must be prepared. The foundation is made of three pillars — Tourism, Art, and Storytelling.
Tourism — Showing the Beauty and History
Through Dejene Ethiopia Tours, we invite the world to experience Ethiopia’s majesty firsthand — from Lalibela’s sacred heights to the tribal heartlands of Omo Valley, from the peaks of Bale to the streets of Addis.
Travel is the first bridge.
It lets people see Ethiopia’s true face — ancient, alive, and full of wonder.
It creates jobs, pride, and perspective.
Every traveler who visits becomes part of the movement to rewrite the world’s image of Ethiopia.
Art — Sharing the Soul of Ethiopia
Through Adulis Ethiopian Art, we bring Ethiopia’s creative fire to the world.
Our artists are not just painters — they are philosophers, storytellers, and architects of emotion. Each work we share becomes an ambassador — a visual language that connects Ethiopia’s
history with its global future.
Art tells the world who we are when words are not enough.
PHASE TWO — THE NARRATIVE ENGINE
Once the world begins to see Ethiopia, we must learn to tell its story — powerfully, professionally, and at scale.
That is the purpose of Adulis Media Lab.
It begins as a creative studio — a place where we learn to craft stories, build creative teams, and master every step of modern media:
writing, filming, editing, strategy, and distribution.
But this is only the start.
Over time, as we gain knowledge, experience, and global partners, Adulis Media Lab will evolve into a full production powerhouse — capable of producing documentaries, shows, and films that capture the heart of Ethiopia. We’re not just creating content. We’re building an industry — a new creative economy for Ethiopia. An ecosystem where filmmakers, editors, writers, and storytellers work together to bring our culture to global screens.
The long-term goal is clear:
To build a production network so strong, so creative, and so self-sustaining — that in a decade, Ethiopia stands shoulder to shoulder with the world’s greatest creative industries.
To create media that is Netflix-worthy, Ethiopian at its core, and global in its reach.